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In today’s internet-centered business world, it’s essential to do everything you can to get your practice recognized online. The more exposure you have online, the more potential patients and clients will be coaxed, linked and driven to your website.
Visiting your website is what it’s all about – once there, you have a good chance of impressing visitors with your professional experience and ethics and the general good vibrations of your practice. So how can you entice more web visitors to your website?
- List your practice on local online directories so your name pops up when individuals are searching for a new doctor or attorney. Use a service like practiceXeleration to get your name on more than 60 local online directories. It’s important to optimize your practice name on these directories to improve your results with the search engines–practiceXeleration will do this for you.
- Encourage online reviews. Google+ and Yelp are great vehicles to promote your business. Monitor all reviews and make it a practice to address any negative reviews promptly and publicly. The more reviews you gather, especially those that are recent, the higher your business will rank in search results. A word of caution: NEVER pay for reviews or offer incentives for positive reviews – that’s a no-no.
- Use social media sites and post regularly. Aim for weekly updates. This is a key activity to feed the search engine machine. Facebook is the go-to social media site for nearly 968 million daily active users, yet only 41% of small businesses have an active presence. This is a missed opportunity! Using Facebook and Twitter will help you keep up with or surpass your local competitors. Ask current and potential customers to “like” you on Facebook and “follow you” on Twitter. “Likes” and “shares” are seen by an ever-increasing audience, and your business will be prominent when someone does a local search.
- Connect your online resources by adding relevant links to your website in all electronic communications: e-newsletters, e-blasts, blogs and emails. Then do the reverse: be sure that your website has opportunities for visitors to sign up for your e-newsletter and to read your blog.
Our Marketing Products Will Increase Online Exposure for your Practice
practiceXeleration and Blue Orchid Marketing have the right components to strengthen your online presence. Give us a call at 203-746-5901 and ask for David or contact us via the website to start learning how to increase your online exposure with our unique marketing tools.