Assess the Effectiveness of Your Homepage with an Audit

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Assess the Effectiveness of Your Homepage with an Audit

When’s the last time you looked at your own practice’s homepage? Imagine that you are browsing through the internet, looking for the services that your practice offers.

Is your homepage clean and attractive? Does it describe your services simply but with enough detail to let the reader know a lot about your business? Remember that you only have a few seconds to make a good impression on a potential client or patient before that person tries another search result.

You can evaluate your homepage’s effectiveness in holding a reader’s attention with these tips:

Display Enough Information but Don’t Get Technical

At a minimum your homepage should have some basic information about your services like:

  • Type of business that satisfies the search engines: for example, “Podiatrist” “Dentist” “Personal Injury Attorney”
  • Practice Name
  • Logo and slogan
  • Location including both city and region: “Richmond” “Twin Cities area” “L.A. County”
  • Street address
  • Telephone number

Don’t cram too much content onto your homepage. Entice readers with a clear description of your services in non-technical terms. Highlight “heel pain” instead of “plantar fasciitis.” Always include keywords like “personal injury,” “auto accident” or “toe pain” to boost search engine results.

Appearance Matters

Search engine optimization points readers to your homepage but intriguing content and an attractive, eye-catching format will keep them there. Keep it clean and user-friendly with an easy-to-read font size and pleasing color scheme.

Grab the reader’s eye with photos or a video of you, your staff and offered services. Use actual photographs and videos from your business – no stock photos.

Display your logo prominently. Don’t have one? Add this task to your 2016 marketing plan. A descriptive graphic that is unique will tie all your web pages together. Be sure to include it in all print materials as well as your office décor.

Homepage Navigation

Once you’ve grabbed a reader’s attention with your homepage content and appearance, lure them deeper into your website with links to your most important content: primary services, specialties, appointment information and your blog. Be sure that visitors can easily navigate to other pages with menu buttons, text links and sidebars.

Your Homepage’s Primary Function: A Call to Action

Don’t neglect the most important task of a homepage: urging a potential client or patient to take action and contact you. Include links to schedule a free consultation or sign up for your newsletter – or even just email a question. It’s a great way to build your contact base for future marketing touches.

Bring Readers to your Website with E-Communications

You’ve put considerable time and effort into designing your practice’s homepage. Attract more readers with Blue Orchid Marketing‘s custom-written electronic communications like direct email drip campaigns, e-books, e-newsletters and birthday and holiday e-cards. You can reach us at 203-746-5901 – ask for David – or contact us via the website to drive potential patients and clients to your website.