With multiple customer review sites available, it’s a big job to monitor them all and to address less-than-perfect reviews. But it’s essential to do just that in order to manage your web reputation.
If you use drip email campaigns, a very effective and cost-saving marketing tool, how can you touch those without email addresses? Individuals in the above groups such as low-income individuals or the elderly may form a significant part of your practice.
As we continue our series on drip email marketing campaigns, we hope you are enjoying learning about this very effective marketing tool and the benefits your practice can realize.
Market segmentation is the practice of identifying contact groups by common needs. For a legal practice, typical segment groups may be individuals who have been injured in a car accident or those who have been denied Social Security Disability benefits.
You may have heard of a drip campaign when researching how to market your practice. Maybe you paused and thought, “Hmmm … drip campaign … what can dripping water have to do with marketing tools?”
There are many directories on the internet. Here are a few examples that you probably have seen: Yelp, Facebook, LinkedIn, Foursquare, Yellow Pages and Yahoo! Local.
t’s not hard to write blogs to market your business, but it does take careful thought and planning to create an effective blog. Your blog reflects your practice, so you want to be sure that it is well-written and professional.