Tracy Maher

June 13, 2019

Take Advantage of Snapchat’s Unusual Features to Market Your Practice

To make the most of your digital marketing dollar, you need to go where your audience is. For social media marketing, the biggest platforms in terms […]
June 5, 2019

Take a Lesson from the Queen’s Social Media Manager Job Requirements

Millions of Brits – and “Brit wannabes” – begin their days by checking their Facebook, Instagram and Twitter feed for the latest news from Buckingham Palace. […]
May 31, 2019

Improving the View: 7 Ways to Create Scannable Content

Be honest – when you read an online blog, social media post, newsletter or other digital content, you scan it. Perhaps when you get the gist of it and are […]
May 23, 2019

How Can Backlinks Improve Search Engine Rankings for My Practice?

Backlinks are important Search Engine Optimization (SEO) tools that work behind the scenes to improve search engine rankings. What does that mean and why are backlinks important for […]
May 16, 2019

Professional Insights on Why Physicians Use Social Media

A recent article on Self.com, a wellness website, drives home the point that doctors must participate in social media at a minimum to fight fake news. In “The Rise of […]
May 7, 2019

Use Your Personality to Sell Your Brand on Social Media

Using social media to promote your practice doesn’t mean bombarding your readers with sales pitches – far from it. The best way to engage your readers is to […]
May 2, 2019

ROI Isn’t a Mystery – But It Is Essential

Return on Investment – ROI – is important when evaluating the success of your marketing efforts. You want to know how your marketing spending impacts the […]
April 26, 2019

Blogging with Panache

Panache – it’s one of those terms that are hard to define. Panache means confidence, style, enthusiasm, and liveliness. An Academy Award nominee walking the red carpet must have panache, as do […]
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