You probably have pondered on how to connect with your clients or patients who don’t have email addresses and are left behind by digital marketing.
Even in the twenty-first century, many individuals don’t use email – the Pew Research Center estimates this totals 11% of the U.S. adult population!
What groups are likely not to use email or the internet, and are they among your current or potential clients or patients? Of the non-users:
- One-third had no interest in going online and thought it was not relevant to them.
- One-third said it was too difficult to learn – including those who felt they were too old.
- Most of the remainder cite the cost of owning a computer or having internet service.
So if you use drip email campaigns, a very effective and cost-saving marketing tool, how can you touch those without email addresses? Individuals in the above groups such as low-income individuals or the elderly may form a significant part of your practice. Marketing to these groups may require a significant investment in tedious administrative printing and mailing tasks for your staff.
Let Virtual Assistants Do the Hardcopy Marketing Mailings for You
We have the answer to this challenge! Our automatic drip email scheduler not only sends email campaigns but also generates hardcopy letters to be dropped in the mail.
This way, all of your patients and clients can be part of your marketing campaigns – and here is the best part. Our Virtual Assistant service can do the paper mailings for you! Our system will run your email campaign and generate tasks for those without email addresses, notifying your Virtual Assistant to prepare paper letters.
Imagine having an extra pair of hands when you need them! Your dedicated Virtual Assistant is familiar with your business and knows which email campaigns that you run from our marketing software. The Virtual Assistant will print, fold and mail your marketing letters – on your letterhead – when prompted.
For your contacts, it’s transparent. For you, it’s easy!
We hope you have enjoyed our blog series on drip email campaigns, segmenting your contact database for more personalization and email topics and timing. Please contact us so we can show you how drip email campaigns can enhance your marketing plan easily and economically.
Ask Us About Our Comprehensive Digital Marketing Strategy
Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!
Need a website? Live chat? Adwords? We have the solution!
To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!