Our Blogs

September 6, 2016

Can Social Media Be Effective for Professional Service Providers?

Using social media to sell products like clothing, cutlery and car accessories is a no-brainer. But how about selling services on websites that don’t have a […]
September 1, 2016

5 Tips for Writing Blog Posts that Attract Customers

If you’re writing a regular blog for your practice — congratulations! Updating your website frequently with well-written blogs is an easy way to boost search engine […]
August 28, 2016

The Delta Airlines Model: Handling Social Media Complaints

A recent power outage triggered a massive computer failure at Delta Airlines, causing the cancellation of hundreds of flights and stranding thousands of passengers all over […]
August 17, 2016

Creating Content that Can Be Quickly Scanned

Today’s online readers are scanners. They are in a hurry! Instead of reading every word in a blog post, email, website landing page, e-newsletter or social […]
August 10, 2016

Social Media Groups: A Bonus in your Marketing Strategy

Most social media sites have a special feature that can be another marketing tool for your practice – social media groups or communities. A social media […]
August 4, 2016

Connect with your Customers E-Cards for Upcoming Commemorations

Want a quick, eye-grabbing marketing piece that’s cost-effective? Try an e-card that commemorates a holiday or special celebration. Don’t wait for the upcoming holiday season. There […]
July 26, 2016

How To Write a Compelling Call to Action

Imagine electronic marketing content without a call to action – the words that urge the reader to take immediate action. Here’s the scenario: You’ve posted a […]
July 18, 2016

Why Email Still Works

Marketing via email – and by this we mean opt-in, targeted email vs. spam – is alive and well and still delivers as an electronic marketing […]
July 12, 2016

3 Methods to Bolster Social Media Results

Are you getting the maximum effect from the time and effort you put into your social media postings? If your readership – or “likes” or “shares” […]