Our Blogs

May 16, 2019

Professional Insights on Why Physicians Use Social Media

A recent article on Self.com, a wellness website, drives home the point that doctors must participate in social media at a minimum to fight fake news. In “The Rise of […]
May 7, 2019

Use Your Personality to Sell Your Brand on Social Media

Using social media to promote your practice doesn’t mean bombarding your readers with sales pitches – far from it. The best way to engage your readers is to […]
May 2, 2019

ROI Isn’t a Mystery – But It Is Essential

Return on Investment – ROI – is important when evaluating the success of your marketing efforts. You want to know how your marketing spending impacts the […]
April 26, 2019

Blogging with Panache

Panache – it’s one of those terms that are hard to define. Panache means confidence, style, enthusiasm, and liveliness. An Academy Award nominee walking the red carpet must have panache, as do […]
April 18, 2019
online reviews

Using a Web Reputation Management System: Pros and Cons

With multiple customer review sites available, it’s a big job to monitor them all and to address less-than-perfect reviews. But it’s essential to do just that in order to manage your web reputation.
April 12, 2019
blog_pencil_blogger

Examining the Legacy of Legendary TSA Blogger Curtis “Bob” Burns

It’s unusual to have a social media star right in the middle of a government agency.
April 3, 2019

Don’t Hesitate To Market Your Practice via Hardcopy Letters – Let Our Virtual Assistants Do It for You!

If you use drip email campaigns, a very effective and cost-saving marketing tool, how can you touch those without email addresses? Individuals in the above groups such as low-income individuals or the elderly may form a significant part of your practice.
March 28, 2019

Drip Email Marketing Campaigns: Choosing Topics and Timing

As we continue our series on drip email marketing campaigns, we hope you are enjoying learning about this very effective marketing tool and the benefits your practice can realize.
March 22, 2019
email

Drip Email Marketing Campaigns: Segment Your Contact List for Greatest Impact

Market segmentation is the practice of identifying contact groups by common needs. For a legal practice, typical segment groups may be individuals who have been injured in a car accident or those who have been denied Social Security Disability benefits.
(203)746-5901