Do you think that the days of email marketing are over? Think again!

A reader can easily scroll by your social media posting. But emails, as part of an internal marketing strategy and delivered directly to inboxes, demand action. An intriguing subject line in an inbox can lure the reader to open the email and discover just what your practice has to offer.

Need more reasons to take advantage of email marketing? Read on:

Top 5 Reasons To Market Your Practice with Email

• Personalization. By addressing a marketing email with the recipient’s first name, the email has a better chance of being opened and read. Add even more personalization by sending a birthday e-card right on that special day, reminding your patient to come back for specific follow-up care or beginning a drip email campaign on a topic of specific interest to the reader.
• Cost-effective. What could cost less than an email? There are no printing and postage costs. Email marketing has a great Return on Investment (ROI), with an average return of $44 for every $1 spent. Automating the email process with a scheduler will give you big benefits without a major time investment too!
• Mobile access. You’re out of step if your marketing efforts aren’t geared toward mobile technology. Did you know that the 44% of us check our email inboxes up to 3 times each day? Your message will be right where the eyes of your prospective patients or clients are.
• Heed a call to action. Once a reader has clicked open your email, the right call to action language will encourage them to click again to your website. Sequential emails as in a drip campaign will lead to success over time.
• Measure your results. You can get real, insightful results from email marketing. Use your analytics on email campaign performance to fine-tune your efforts and produce even more conversions.

Drip Campaign: A Persistent Nudge about Your Services

Drip campaigns, or a series of marketing emails sent to an individual over a period of time, are great tools to reinforce information about your practice and services. With segmented contact data that groups customers by need or other identifier, you will target your emails to readers in a way that will create conversions.

Those without email addresses can receive hard copy campaign letters which will be distributed by your administrative staff. But we can help with those tasks, as paper letters generated by our automated drip email scheduler can be expertly handled by our Virtual Assistants.

Ask Us About Our Comprehensive Digital Marketing Strategy

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a web site?  Live chat?  Adwords? We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901– ask for David- or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!