One of the most cost-effective ways to build your business is through referrals. It’s a tried and true method of increasing your patient or client base.
You all know the concept: Another physician or business owner refers new customers to you, and they pick up the phone and make an appointment with you. Your own satisfied patients or clients can also refer a family member or friend to you, as well as any of your personal contacts.
Sound simple? It is, and because it’s a reliable and simple process we often tend to neglect it. In today’s competitive business environment, you simply can’t afford to ignore any channel that markets your practice.
Accelerate your referrals with these simple and low-cost ideas:
Let referring physicians and attorneys know about you. Send a letter of introduction that explains your practice, background and office features. Explain that you welcome referrals. Highlight what makes your practice different like state-of-the-art technology or legal successes. Be sure to include any area that you don’t serve, for example wound care or Workers’ Compensation.
Build a referral process and use it. Train your staff to collect referral information. Add a “We welcome referrals!” message to all correspondence, business cards and e-communications like blogs, social media and e-newsletters.
Make time for telephone calls with referring physicians or attorneys and be sure to return specialist consultation reports back quickly. Instead of waiting for a delayed report, pick up the phone especially if you see anything abnormal or unexpected. Don’t forget to return the favor and refer your patients or clients to your professional contacts.
Always say thank you. Referring physicians, attorneys and satisfied customers will welcome a personally signed note of thanks. Include your contacts’ staff in your thanks as well. If your budget allows, distribute a small holiday token of thanks or extend a discount for your services or in-house products.
A referral is a positive endorsement of you and your staff and demonstrates the high quality of your services. Building relationships that will increase referrals to your practice is an easy decision – and easy to implement.
Building Referral Relationships Is Just One Part of an Effective Marketing Plan
Referrals help build your business and complement the unique components of Blue Orchid Marketing’s strategy. Our customized birthday and holiday e-cards, e-newsletters and email drip campaigns can re-engage existing customers and attract new patients and clients. Call us at 203-746-5901 and ask for David or contact us via the website to learn more about how we can help market your practice.