e-mail marketing

June 20, 2019

Use Fun E-Cards to Keep in Touch with Your Customers

Marketing your practice doesn’t take a summer break! It’s essential to keep your name in front of current and prospective patients and clients. So while you […]
March 28, 2019

Drip Email Marketing Campaigns: Choosing Topics and Timing

As we continue our series on drip email marketing campaigns, we hope you are enjoying learning about this very effective marketing tool and the benefits your practice can realize.
March 22, 2019

Drip Email Marketing Campaigns: Segment Your Contact List for Greatest Impact

Market segmentation is the practice of identifying contact groups by common needs. For a legal practice, typical segment groups may be individuals who have been injured in a car accident or those who have been denied Social Security Disability benefits.
March 14, 2019

Try Drip Campaigns for Easy and Effective Marketing

You may have heard of a drip campaign when researching how to market your practice. Maybe you paused and thought, “Hmmm … drip campaign … what can dripping water have to do with marketing tools?”
February 21, 2019
Online marketing

6 Best Ways to Write a Marketing “Call to Action” That Really Works!

Your “Call to Action” in every online or hardcopy marketing piece that you publish is the whole reason for creating marketing content. You want your readers’ business and you want them to be lured into action to contact you.
January 18, 2019

Virtual Assistants: Making Marketing Email Drip Campaigns Work for Those without Email Addresses

Drip email campaigns are alive and well, and are effective and practical methods to market your practice.
December 10, 2018

Marketing with Social Media: Generation by Generation

Are all social media channels built alike? Absolutely not. In fact, not only do various social media platforms look different and operate differently, but they also […]
November 14, 2018
email marketing

Our Top Do’s and Don’ts of Email Marketing

It’s a competitive world out there, and a comprehensive mix of digital marketing techniques is a requirement to stay ahead. One of the most effective tools […]
September 7, 2018

Why Email Marketing Works: Top 5 Reasons To Market Your Business with Email

Do you think that the days of email marketing are over? Think again! A reader can easily scroll by your social media posting. But emails, as […]