Internal Marketing

May 23, 2019

How Can Backlinks Improve Search Engine Rankings for My Practice?

Backlinks are important Search Engine Optimization (SEO) tools that work behind the scenes to improve search engine rankings. What does that mean and why are backlinks important for […]
May 2, 2019

ROI Isn’t a Mystery – But It Is Essential

Return on Investment – ROI – is important when evaluating the success of your marketing efforts. You want to know how your marketing spending impacts the […]
March 14, 2019

Try Drip Campaigns for Easy and Effective Marketing

You may have heard of a drip campaign when researching how to market your practice. Maybe you paused and thought, “Hmmm … drip campaign … what can dripping water have to do with marketing tools?”
January 3, 2019

Using Facebook Contests to Generate Interest in Your Practice

What caught our eye about this story is that the K-9 dog was named by the public in a social media competition that the police department ran last summer.
December 26, 2018
Reviews

Online Reviews are Essential to Managing Your Reputation

Do your online review sites actually include genuine customer online reviews? Do you refresh these frequently so that they are at most a few months old?
December 17, 2018

Marketing with Email Newsletters: Frequently Asked Questions

Your digital marketing plan includes a weekly blog, regular social media postings, and email drip campaigns. Do you really need to add a marketing e-newsletter? The […]
December 3, 2018

Our 2018 Blog Highlights: Intriguing and Diverse Content

You may not realize it, but your marketing blogs are real workhorses. Behind the scenes they are helping you connect with your target customers, boosting online […]
November 1, 2018
target audience

Marketing Communications: How To Identify Your Target Audience

You really can’t target everyone with your digital marketing plan – and you don’t want to. It’s much more efficient to narrow your scope and address […]
July 3, 2017

Offline Marketing Still Works!

Don’t put all your eggs in one basket. This well-worn idiom has been around for more than 400 years. It means that we shouldn’t put all […]
(203)746-5901