Social Media Marketing

June 13, 2019

Take Advantage of Snapchat’s Unusual Features to Market Your Practice

To make the most of your digital marketing dollar, you need to go where your audience is. For social media marketing, the biggest platforms in terms […]
June 5, 2019

Take a Lesson from the Queen’s Social Media Manager Job Requirements

Millions of Brits – and “Brit wannabes” – begin their days by checking their Facebook, Instagram and Twitter feed for the latest news from Buckingham Palace. […]
May 31, 2019

Improving the View: 7 Ways to Create Scannable Content

Be honest – when you read an online blog, social media post, newsletter or other digital content, you scan it. Perhaps when you get the gist of it and are […]
May 16, 2019

Professional Insights on Why Physicians Use Social Media

A recent article on Self.com, a wellness website, drives home the point that doctors must participate in social media at a minimum to fight fake news. In “The Rise of […]
May 7, 2019

Use Your Personality to Sell Your Brand on Social Media

Using social media to promote your practice doesn’t mean bombarding your readers with sales pitches – far from it. The best way to engage your readers is to […]
April 12, 2019
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Examining the Legacy of Legendary TSA Blogger Curtis “Bob” Burns

It’s unusual to have a social media star right in the middle of a government agency.
February 26, 2019

7 Must-Haves for Writing Great Marketing Blogs

t’s not hard to write blogs to market your business, but it does take careful thought and planning to create an effective blog. Your blog reflects your practice, so you want to be sure that it is well-written and professional.
February 21, 2019
Online marketing

6 Best Ways to Write a Marketing “Call to Action” That Really Works!

Your “Call to Action” in every online or hardcopy marketing piece that you publish is the whole reason for creating marketing content. You want your readers’ business and you want them to be lured into action to contact you.
February 8, 2019

Listicles: Quick, Effective Digital Marketing Content

A listicle is an article such as a blog, social media post or e-newsletter piece in the form of a numbered list – as in “list” and “article.”
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