Do you want to be “top of mind” with your current and potential customers? Or are you going to let your marketing efforts slacken off so that you become “out of sight, out of mind?”
It’s an old saying that means if you don’t see someone frequently, you will forget about them. And although it’s been around for a long time, it is even truer today. Studies prove that a potential customer won’t remember your name or services until he or she sees the message at least 7 times – the Rule of 7.
Keep Your Practice Name In Front of Your Customers
Your practice won’t reach its full potential if your communications to both current and potential customers aren’t regular and consistent. Here are a few ideas to stay on their radar screen:
Social media. Don’t let your sites become stale. Add value with regular postings of interesting and current topics. Actively engage your readers on multiple platforms including Facebook, Twitter and LinkedIn. Make it fun with coupon offers or contests.
Newsletters. Send informative articles via electronic or paper newsletters monthly or quarterly. Include only fresh, unique content – these organic articles will optimize the results for your practice in search engines. Articles should be brief for skimming on the go and don’t exceed 20% of your content for your sales pitch.
Blogging. If you don’t have a practice blog, start one! Frequent blogs with timely, targeted and unique content attract patients and clients as well as prospective customers and enhance your identity as a leader in your profession.
Drip campaigns. Enroll website visitors in pertinent email drip campaigns that are informative and frequent. Topics like All About Heel Pain, Workplace Accidents and Foreclosure Defense can provide information to really solve issues for readers as well as entice them to call your office.
Be visible. Join your community’s Chamber of Commerce. Sponsoring local charity events will spread your name around in a very positive light.
Publish. Write an e-book (or purchase one that’s already written for you) and make it available on your website at no charge. You’ll be showcasing your expertise, delivering valuable information and branding your name with potential customers.
Educate. Host workshops or lunch and learn sessions about timely and pertinent topics. Present informative material yourself or invite a special speaker.
Regular Communications Can Keep Your Practice Top of Mind
Engage with customers and prospects frequently so they don’t forget about you. Blue Orchid Marketing offers many products to touch and inform your contacts. Our electronic communications created specifically for your practice include direct email drip campaigns, e-books, e-newsletters and birthday and holiday e-cards. And we haven’t forgotten your contacts who don’t use email – our Virtual Assistants know who they are and send them paper documents instead. Call us at 203-746-5901 and ask for David or contact us via the website to learn more about our unique marketing system.