Driving Success with These Social Media Tips

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Driving Success with These Social Media Tips

42179367 - hong kong, china - july 23, 2011: macro image of clicking the twitter icon on an ipad screen

What drives success for Harry Robinson Automotive, a business selling new and pre-owned vehicles in Arkansas and Oklahoma? A social media strategy that aims to cultivate a community of customers.

Honking the Horn at Harry Robinson Automotive

As reported in AutomotiveNews.com, Harry Robinson Automotive uses highly targeted social media strategies to increase exposure for its stores and to increase Facebook “likes,” translating into greater exposure and loyalty. The number of their Facebook likes has more than doubled in just a few short months, and the company is proud to state that those Facebook likes are 100% real and potential local customers.

The business offers monthly giveaways like a premium cooking grill and a Fitbit Versa watch and stresses that the payoff outweighs the expense of these items. One very popular item is a $50 gas card awarded to a loyal customer each Friday.

Another social media tactic involves educational videos. Harry Robinson Automotive takes viewers through cars visually, highlighting a particular car each week. Viewers learn about the vehicle’s specifications, features, and pricing, and get an “up close” tour of the dashboard features. With this tactic, the dealership hopes to encourage customers to come in for a test drive.

Entice Your Customers to Come in for a “Test Drive”

Luring potential clients and patients to contact your office for help is the same as having them come in for a test drive. You can use Harry Robinson Automotive’s tactics to promote your practice and engage customers:

  • Run a social media contest to boost online engagement and build your email list. You can offer prizes related to your business such as a foot care kit or free dental cleaning, or help promote local businesses with coupons for ice cream shops and movie theaters.
  • Add videos about your business. Create a Social Security Disability mock-hearing to let applicants know how it works. Use a video approach to explain new technology for diagnosing foot ailments.

These approaches are really a win-win for you. Your local community will understand that you give back to them, your social media and email contacts will expand, you will realize conversions from potential customers to real patients and clients, and your digital content will get a search engine optimization boost!

Ask Us About Our Comprehensive Digital Marketing Strategy

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for Danny – or send an email to DannyA@BlueOrchidMarketing.com. We’ll create a package that’s right for you!