Blue Orchid Marketing offers a unique, turnkey marketing solution for your business. Our goal is to maximize your visibility on major search engines like Google, Yahoo and Bing, and to produce communications with engaging content to reach end users – your existing and prospective clients.
Search engines like Google use algorithms to rank search results. Web users usually look for search results that are local to their geographic area. A good marketing system will utilize both of these requirements to optimize search results for your business.
The Blue Orchid Marketing system uses up-to-date techniques to boost patient search results within the parameters established by Google and other search engines like Yahoo and Bing. The result? Your practice will be found by new contacts, a large percentage of which will convert to new clients.
Let’s face it – social media sites like Facebook and Twitter are driving a business revolution. Practices without a social media presence or frequently updated content will quickly fall behind the competition.
The Blue Orchid Marketing system manages your social media so you can concentrate on providing patient / client services. We will post weekly custom updates on social media to attract potential clients. Regularly updated, fresh content on social media sites will drive search engine results and direct new customers to your website.
Smart businesses blog regularly to push out new, interesting and educational content. Blog content rich in unique language and keywords is evaluated by search engines and serves to increase search engine optimization.
A blog is another point of contact to persuade potential prospects to visit your website. Think of it this way – it’s a cost-effective marketing tool, especially when Blue Orchid Marketing’s professional writers create weekly blogs custom written for your practice.
Direct marketing that uses your database of existing and potential customers to produce personalized marketing communications is database marketing. The Blue Orchid Marketing system includes custom-written communications that are unique to your practice. Our e-communications include e-newsletters, e-blasts, and e-card greetings to acknowledge holidays.