The Blue Orchid Marketing software that we developed IS the solution! We realized that the only failsafe way to help businesses stay in touch with their clients or patients is by automating the process. Our software will enable you to automatically send your clients a birthday or holiday greeting, educate them on topics they are interested in with a multi-step campaign and send your newsletter or a tip sheet with information specific to their area of interest.
Getting your clients to share their contact information or to keep it up to date can be challenging. The easiest way to do this is by catching them when they are in your office and confirming that your records are up to date. Make it a standard procedure in your office to always ask for a phone number AND an email address. Ask people to verify those two pieces of information every time they come to your office.
Many offices have found success with contests. Ask your past contacts to update their contact information and automatically enter a drawing to win a prize. Ask them to come to your web site to update the information (this drives them to your web site, where they can learn more about you). Showcase the winner of the prize in your newsletter.
There are two major tasks that have to be done in order to get your first campaign underway. The first is uploading your data base with contact information. You will extract your contacts from your practice management software to Excel; we will then upload your contacts into Blue Orchid. The second task is putting together the letters or e-mails in your campaign. You can do this on your own or we can provide you with campaigns that we have already written – it’s up to you. Generally, you can be up and running in two weeks or less.
Yes, we do. We have a library of templates geared toward doctors and lawyers. You can start with these templates and modify them to make them your own. We are constantly building and expanding our library to meet your needs.
In addition, we know what works in a successful campaign–how many communications, how often, and what kind of content. We’ll share all of this advice with you, as well as what NOT to do.
Many digital marketing tools handle electronic communications only. Blue Orchid Marketing’s software allows you to send electronic communications AS WELL AS hard copy mailings. This is great for businesses that do not have email addresses for all of their contacts. It’s also a good idea to mix up the media you use to communicate so that it always appears fresh to your contacts. Send an email this month and a hard copy mailing next month.
You’ll also find our personal service and customer focus is different from most other companies. At Blue Orchid Marketing, we pride ourselves in our client-based approach. We work individually with each client to ensure that their experience with digital marketing is both positive and profitable. We have sized ourselves to provide personalized customer service. At Blue Orchid Marketing, you will never be just another account number.
A DRIP campaign is a multi-step marketing campaign where you contact a lead or current client and “drip” pieces of information to them over time. It enables you to reach people who have expressed an interest in the information you are giving them and influences them to choose you as the solution to their problem. Most importantly, you stay with them until they are ready to make up their mind. Drip campaigns are essential to building customer loyalty and to creating top of mind recognition with prospects.
A drip campaign is a series of emails, letters or postcards you send to your prospective patient or client over a scheduled period of time. We recommend a drip campaign contain AT LEAST six communications or touches–and more is WAY better than less.
Here’s what you need to know about a drip campaign. The reason it works is because you are talking to your prospective new client or patient by mail over an extended period of time. Not everyone is ready to come into your office right away. By keeping in touch with them, you increase the odds that when they ARE ready, they’ll come to you.
You should expect to see results after three months. You should also expect to see your conversion rate grow over time for the very reason mentioned … people need time to think about your service and make the decision to come in. Expect your conversion rate after 6 months to be higher than at 3 months; expect your conversion rate after 12 months to be higher than at 6 months.
In other words … adjust your expectations. Don’t expect a high percentage of people to pick up the phone and make an appointment after just one or two mailings from you. The magic of the drip campaign is that it works over time. Your name and service percolates in the receiver’s mind until he is ready to make a call. Be patient. You’ve done everything right. Now have faith and hang in there for a few more months … you’ll see that it works for you, too!
We can integrate directly with your web site so leads from your web site automatically drop right into your Blue Orchid Marketing database and become associated with a multi-step campaign. Your database will automatically start communicating with the lead while you go on about your business.
We can easily upload your existing contacts from an Excel or comma delimited file (.csv file). If you don’t know how to extract data from your system, we can help you with this, too.
Our processes run daily in your database to determine who is in a campaign, what step they are on, and when it is time to send the next step. You are paying for the cost of maintaining your database on our web server and for the daily processing that occurs. Unlimited support calls are included in your monthly fee.