Are you familiar with “The Rule of 7?” The Rule of 7 holds that a potential customer does not hear or see your marketing message or will not consider seeking your services until he or she is exposed to the message at least 7 times.
Why 7? First of all, the number 7 is a lucky number of great power in many cultures with its origins in the lunar cycle – each phase of the moon lasts 7 days and a full moon occurs every 28 days.
Magic or not, it’s a fact that 80% of sales are made around the 7th connection with the consumer! No matter what the number is, the important lesson is that your name and marketing message must appear many times before a potential customer recognizes your practice and associated services.
Consider All Sources for 7 Marketing Touches
Your practice’s marketing plan includes every media type that you use to touch your current and potential customers:
Strive to educate your readers by providing relevant information that will build brand loyalty and trust.
Drip Email Campaigns – A Natural Way to Touch your Constituents
Drip campaigns are periodic emails or paper letters that feed your current and potential customers with the right information at the right time. Want to lure back patients who have not been to your office in some time? Use a drip campaign that reminds them of your services and drives them to your website. Did potential clients express interest in dangerous drugs like Darvon through your website? Put them in a Darvon drip campaign to further educate them on its dangerous side effects.
Repetition over a period of time and consistency of message and brand are key components in an effective drip campaign.
Drip Campaigns are Vital Components of the Rule of 7
Blue Orchid Marketing’s e-newsletters, customized birthday and holiday e-cards and email drip campaigns are vital components of your marketing plan. Call us at 203-746-5901 and ask for David or contact us via the website to learn more about how we can help market your practice. Your potential customers may not need your medical or legal services now, but when they do they will recall your name.