Be honest – when you read an online blog, social media post, newsletter or other digital content, you scan it. Perhaps when you get the gist of it and are intrigued, you will go back and read it more carefully, word for word. But online readers are scanners and are in a hurry, whether reading on a mobile phone, a tablet or desktop computer.
Question: Is your digital content written and formatted for scanners?
You want to grab your readers and interest them enough so that they click through to your website to learn more about your practice. Here are our top 7 tips on creating scannable content:
Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!
Need a website? Live chat? Adwords? We have the solution!
To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!