Running a successful law office takes a lot of work. Your paralegal and administrative staffs may be increasingly frustrated by the number of tasks they need to accomplish on a regular basis. One of the tasks that is often overlooked is marketing. You may spend a lot of money on advertising, but if you don’t have an automated lead follow up system, you will leave money on the table.
Blue Orchid Marketing will help you develop a turn-key service to follow up with all leads. Your leads will drop from your web site into your Blue Orchid database, where they’ll begin a multi-step follow up campaign. We also offer a service to our clients to handle any administrative tasks associated with the software, such as setting up your campaigns, printing and mailing letters, entering contacts from your 800 number, and maintaining the information in your database. You can achieve an digital marketing strategy without increasing the manpower hours in your firm.
And don’t overlook communications with your past clients. The key to successful marketing is repeated, regular and targeted contact. If you stop communicating after the case is closed or you send one mailing to a lead and then don’t communicate again, your client (or potential client) won’t be thinking of you. This means that even if you obtained a positive outcome for a client in the past, if you don’t stay in touch, they won’t call the next time they need legal advice. Just as bad, and possibly worse, former clients won’t remember your name when a friend is looking for a referral. Regular and frequent communications insure you will remain top of mind with your contacts.
You may be thinking that you understand the importance of this, but you don’t have the time or manpower to make this happen. Or you don’t have any email addresses on file so you can’t communicate electronically. Or you are advertising in the yellow pages and you believe this is good enough.
The truth is you will always have reasons NOT to getting started. But if you are committed to growing your practice by implementing targeted marketing efforts, we can help you make it happen. No excuses. Blue Orchid Marketing offers a software solution that is easy to implement and easy on your marketing budget. We’ll train you step-by-step so you’ll know everything you need to know to set up a campaign. Or we can do it for you with our Virtual Assistant Service. We’ll provide you with templates for your campaigns. We’ll explain how a successful campaign works and make sure you implement it for success. We will insure that your campaign is integrated with your web site. And if you don’t have email addresses for everyone, send emails where you can and hard copy mailings to the others. No one gets overlooked, and the system manages all of this for you.
We guarantee you won’t be left to figure it all out on your own. We’ll guide you each step of the way with personal interaction, training and advice.
Here are some examples of the ways you can use Blue Orchid Marketing to make your law practice grow:
- Drip campaigns focused on prospective clients
- Drip campaigns targeted to specific areas of law (Auto Accident, Workers Comp, Family Law, etc.)
- New client campaigns
- Referring attorney campaigns
- Electronic newsletters
- Birthday/Holiday cards
- Tip Sheets
We’ll give you ideas on how to attract new clients and what to do with the leads after you have attracted their attention. Market to the kinds of clients you want and shape your practice to be the one you always wanted.
If you’re ready to make a change in your practice and ramp up your marketing efforts, contact us now to get started. You’ll find it’s the best decision you ever made.