Running a successful medical practice these days has become increasingly complicated. The paperwork involved in what seems to be a constantly changing regulatory and insurance environment is almost impossible to keep up with. Your front office staff is probably becoming increasingly frustrated by the number of tasks they are asked to accomplish on a regular basis.
You know that in order to maintain a successful practice today you have to market your services. The key to successful marketing is repeated, regular contact. If you send one mailing and then don’t communicate again, your patient (or potential patient) won’t be thinking of you. This means they won’t call for a checkup or, even worse, won’t remember your name when a friend is looking for a referral. Regular and frequent communications insure you will remain top of mind with your contacts.
You may be thinking that you understand the importance of this, but you don’t have the time or manpower to make this happen. Or you don’t have any email addresses on file so you can’t communicate electronically. Or you are advertising in the yellow pages and you believe this is good enough. Or you are feeling intimidated or overwhelmed by the idea of taking on this task.
Blue Orchid Marketing can help. We’ll train you step-by-step so you’ll know everything you need to know to set up a campaign. Or we can do it for you with our Virtual Assistant Service. We’ll provide you with templates for your campaigns. We’ll explain how a successful campaign works and make sure you implement it for success. With Blue Orchid Marketing software, you can send communications electronically if you have email addresses or send them in hard copy if you don’t. The system manages all of this for you.
And you won’t be left to figure it all out on your own. We’ll guide you each step of the way with personal interaction and advice.
Here are some examples of the ways you can use Blue Orchid Marketing to make your business grow:
- Reactivation campaigns − bring inactive patients back to your office
- Mailing campaigns geared to specific diagnoses (diabetes, heel pain, foot care for runners, etc.)
- New patient campaigns to welcome them to your office
- Diabetic shoe reminder campaigns
- Orthotic follow up campaigns
- Monthly newsletters (either electronic or hard copy) Monthly tip sheets
- Holiday and birthday greetings
- Special announcements
And don’t forget to put campaigns in place to attract new patients, too. We’ll give you ideas on how to make this happen and things you can do today to attract new patients in a new way. Market to the kinds of patients you want and recreate your practice to be the one you always wanted.
If you’re ready to make a change in your practice and ramp up your marketing efforts, contact us now to get started. You’ll find it’s the best decision you ever made.