Companies that value connections with patients and clients invest in relationship marketing. This type of marketing builds long-term relationships with constituents, not just a one-time sale.
Relationship marketing does NOT …
Instead, this kind of marketing seeks out potential patients and clients as well as encourages repeat business with existing customers. Businesses who excel at relationship marketing consistently engage with their existing clientele through periodic informative greetings and emails and with intriguing social media postings.
In today’s world, every detail of your practice’s behavior is available to the public, and social media provides a platform for each patient or client to express their satisfaction – or not – with your services. This visibility influences each potential customer, making solid relationships vitally important.
How to Incorporate Relationship Marketing into your Marketing Strategy
Create Value with Good Relationship Marketing Practices
Refine the way your practice operates to maximize the value of your relationships with your patients and clients. Blue Orchid Marketing can help with customized direct email drip campaigns to educate and reengage your customers. We also offer e-newsletters and practice-specific birthday and holiday e-cards to keep your practice name top of mind with your constituents. Call us at 203-746-5901 and ask for David or contact us via the website to learn more about incorporating relationship marketing into your marketing strategy.