You’ve got your own business and you are offering a service that people need. Whatever your service–hair care, dog grooming, dance lessons–you name it, you need to market yourself to grow. Believe it or not, lead follow up is one of the most overlooked tasks in every business.
You may spend a lot of money on advertising, but if you don’t have an automated lead follow up system, you are leaving money on the table. Does this sound like you: Most small business owners become so focused on taking care of the customers they have, they don’t spend the time, money, or energy following up on their leads. This doesn’t mean that you completely ignore your leads. It means you follow up with them one time, but then don’t have the time to get back to them for additional follow up.
The reality is that not everyone is ready to make a buying decision today. Someone may call you for information about your service but may not be ready to buy for a month. Or two months. Or six months. How do you stay in touch with them? You create an automatic mailing campaign and let the system do it for you.
Blue Orchid Marketing will help you develop a turn-key service to follow up with all leads. Your leads will drop from your web site into your Blue Orchid database, where they’ll begin a multi-step follow up campaign. If you receive a call about your service, you simply enter the contact information in your Blue Orchid database and identify a mailing campaign for them. The system takes over and sends regular communications to that contact to stay in touch with them.
We also offer a service to our clients to handle any administrative tasks associated with the software, such as setting up your campaigns, printing and mailing letters, and maintaining the information in your database. You can achieve an digital marketing strategy without increasing the manpower hours in your firm.
And don’t overlook regular communications with your past customers. The key to successful marketing is repeated, regular and targeted contact. Make sure you are selling other services to your customers who have already purchased from you. If you have a hair care customer, market your nail care and spa services to them. Create a monthly newsletter or tip sheet to stay in touch and increase the odds that they will purchase from you again.
If you stop communicating after the sale, your customer (or potential customer) won’t be thinking of you. Just as bad, and possibly worse, former customers won’t remember your name when a friend is looking for a referral. Regular and frequent communications insure you will remain top of mind with your contacts.
You may be thinking that you understand the importance of this, but you don’t have the time or the money or the manpower to make this happen. Or maybe you think this software is for big companies, not for you.
The truth is we designed our software specifically for small businesses like yours. You know, there will always be reasons NOT to get started. But if you are committed to growing your business, we can help you make it happen. No excuses! Blue Orchid Marketing offers a software solution that is affordable and easy to implement. Let us show you how easy it is!
We’ll train you step-by-step so you’ll know everything you need to know to set up a campaign. Or we can do it for you with our Virtual Assistant Service. We’ll provide you with templates for your campaigns. We’ll explain how a successful campaign works and make sure you implement it for success. We will insure that your campaign is integrated with your web site. And if you don’t have email addresses for everyone, send emails where you can and hard copy mailings to the others. No one gets overlooked, and the system manages all of this for you.
We guarantee you won’t be left to figure it out on your own. We’ll guide you each step of the way with personal interaction, training and advice.
Here are some examples of the ways you can use Blue Orchid Marketing to make your business grow:
- Drip campaigns focused on prospective customers
- Drip campaigns targeted to buyers (to generate more sales)
- New customer campaigns
- Electronic newsletters
- Announcements, Sales Events
- Birthday/Holiday cards
- Tip Sheets
Use your marketing software to build a relationship with your customers and potential customers. We’ll give you ideas on how to attract new customers and what to do with the leads after you have attracted their attention. Market to the kinds of customers you want and shape your business to be the one you always wanted.
If you’re ready to make a change in your business and ramp up your marketing efforts, contact us now to get started. You’ll find it’s the best decision you ever made.