External Marketing

Blue Orchid Marketing offers a unique turnkey marketing solution for podiatry practices by maximizing web search visibility, SEO and creating customized communications. Our goal is to make it easy to be found in searches, drive more traffic to your website, and move you up in the SERPs (search engine results pages). You can pay more for this service elsewhere, but you won’t receive this type of custom service and attention anywhere!

At Blue Orchid Marketing, our marketing system blends the latest technology with expert people for seamless Internet marketing services. We take care of this important marketing program for you to increase your internet presence and help your business presence get found!

  • We list your practice on 70 local directories and optimize those listings to deliver relevant search results. We correct all the errors so your business citation satisfies Google’s NAP Consistency algorithm and create a suppression filter to insure these errors don’t show. We manage and refresh the listings monthly and provide review monitoring from the publishers.
  • We claim, create and optimize your Facebook, Twitter, and Google+ pages. Already have social media pages? We review and insure they are set up correctly to take advantage of search engine optimization (SEO).
  • We create weekly social media posts with imagery three times a week (36 posts a month) designed to engage existing and prospective patients, drive traffic to your website while increasing content for the search engine’s indexing.
  • We create custom weekly blogs specifically for your practice that use strong SEO strategies – and research shows that blogs are a major marketing source by generating rich organic content to drive search engine result pages (SERPs). We NEVER re-use or re-purpose your content for another client. Each blog is written specifically for you and your practice.
  • We provide 40 posts per month. Search engines love this!

At Blue Orchid Marketing “We do it all for you!” so you can focus on what you do best. Call us today to get started.

Internal Marketing

Blue Orchid Marketing offers bundled packages to help you meet your goals. A Package Plan provides you with a savings on communications, guarantees you today’s pricing for the next 12 months, and spreads your costs evenly throughout the year for budgeting purposes. We create a secure database to store your content list and manage the electronic distribution of your marketing elements.

Packages include Electronic Newsletters in a Mobile Friendly Layout. We provide the design, content and graphics for a complete newsletter. We will create a template with your logo, office information, social media links, etc., add our content, convert to .html, test, and set up for distribution in your database.

Here are elements that may be in your package:

E-Newsletters (4, 6, or 12 times per year)
Reputation Management Campaign
E-blasts
E-Holiday Cards
E-Birthday Card
New Patient/Client Campaign
Recall Campaigns (for medical field)
End of Case Campaigns (for attorneys)
Drip Campaigns (for attorneys)
… and more

Call us to discuss your business needs. We’ll put together a package of internal and external marketing elements that is right for you.