blogs

October 30, 2019

Is Your Website User-Friendly? 7 Points to Ponder

Your SEO (Search Engine Optimization) efforts are geared to attracting readers to your website, as are your other digital marketing components like blogs, e-newsletters, and social […]
October 15, 2019

5 Ways to Promote Your Practice Through Social Media Without Overselling

Have you ever read a social media post where all the content is sell, sell, sell? This style of writing is ill-advised and will only turn […]
September 19, 2019

Guest Blogging Goes Both Ways: 7 Steps to Writing a Guest Blog

Guest blogging is a great way to increase awareness of your authority as a subject matter expert as well as to promote your practice name. When […]
August 1, 2019

SEO FAQs – A Refresher

It’s vital that your B2C digital marketing strategy must contain an appealing CTA, or else you will not get the CR that you expect as an […]
May 31, 2019

Improving the View: 7 Ways to Create Scannable Content

Be honest – when you read an online blog, social media post, newsletter or other digital content, you scan it. Perhaps when you get the gist of it and are […]
April 26, 2019

Blogging with Panache

Panache – it’s one of those terms that are hard to define. Panache means confidence, style, enthusiasm, and liveliness. An Academy Award nominee walking the red carpet must have panache, as do […]
March 14, 2019

Try Drip Campaigns for Easy and Effective Marketing

You may have heard of a drip campaign when researching how to market your practice. Maybe you paused and thought, “Hmmm … drip campaign … what can dripping water have to do with marketing tools?”
February 26, 2019

7 Must-Haves for Writing Great Marketing Blogs

t’s not hard to write blogs to market your business, but it does take careful thought and planning to create an effective blog. Your blog reflects your practice, so you want to be sure that it is well-written and professional.
February 21, 2019
Online marketing

6 Best Ways to Write a Marketing “Call to Action” That Really Works!

Your “Call to Action” in every online or hardcopy marketing piece that you publish is the whole reason for creating marketing content. You want your readers’ business and you want them to be lured into action to contact you.
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