external marketing

June 5, 2019

Take a Lesson from the Queen’s Social Media Manager Job Requirements

Millions of Brits – and “Brit wannabes” – begin their days by checking their Facebook, Instagram and Twitter feed for the latest news from Buckingham Palace. […]
May 31, 2019

Improving the View: 7 Ways to Create Scannable Content

Be honest – when you read an online blog, social media post, newsletter or other digital content, you scan it. Perhaps when you get the gist of it and are […]
May 16, 2019

Professional Insights on Why Physicians Use Social Media

A recent article on Self.com, a wellness website, drives home the point that doctors must participate in social media at a minimum to fight fake news. In “The Rise of […]
May 7, 2019

Use Your Personality to Sell Your Brand on Social Media

Using social media to promote your practice doesn’t mean bombarding your readers with sales pitches – far from it. The best way to engage your readers is to […]
May 2, 2019

ROI Isn’t a Mystery – But It Is Essential

Return on Investment – ROI – is important when evaluating the success of your marketing efforts. You want to know how your marketing spending impacts the […]
April 26, 2019

Blogging with Panache

Panache – it’s one of those terms that are hard to define. Panache means confidence, style, enthusiasm, and liveliness. An Academy Award nominee walking the red carpet must have panache, as do […]
April 3, 2019

Don’t Hesitate To Market Your Practice via Hardcopy Letters – Let Our Virtual Assistants Do It for You!

If you use drip email campaigns, a very effective and cost-saving marketing tool, how can you touch those without email addresses? Individuals in the above groups such as low-income individuals or the elderly may form a significant part of your practice.
March 5, 2019

You Want Search Results for Your Business? Then You Need Local Online Directories

There are many directories on the internet. Here are a few examples that you probably have seen: Yelp, Facebook, LinkedIn, Foursquare, Yellow Pages and Yahoo! Local.
February 26, 2019

7 Must-Haves for Writing Great Marketing Blogs

t’s not hard to write blogs to market your business, but it does take careful thought and planning to create an effective blog. Your blog reflects your practice, so you want to be sure that it is well-written and professional.
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