Social Media

August 15, 2019

Making Google Alerts Work for Your Business

Too much information, too little time? Are you frustrated because it takes so much time every day to scan online news sites to find the few […]
August 6, 2019

Golf Pro Turns Social Media Criticism Around to Benefit Charity

Max Homa did not have his best outing at the recent WGC-FedEx St. Jude Invitational in Memphis. The California golf pro-shot poorly in the first two […]
July 18, 2019

Celebrating the Far-Reaching Impact of Social Media on Social Media Day

People around the world recently celebrated Social Media Day. June 30th is a special day to recognize and celebrate social media’s impact on global communications. Social […]
July 3, 2019

Blogging and Social Media – What’s the Connection?

You know that both blogging and social media posts are integral components of a comprehensive digital marketing plan. But do you know that it’s very important […]
June 5, 2019

Take a Lesson from the Queen’s Social Media Manager Job Requirements

Millions of Brits – and “Brit wannabes” – begin their days by checking their Facebook, Instagram and Twitter feed for the latest news from Buckingham Palace. […]
May 31, 2019

Improving the View: 7 Ways to Create Scannable Content

Be honest – when you read an online blog, social media post, newsletter or other digital content, you scan it. Perhaps when you get the gist of it and are […]
May 7, 2019

Use Your Personality to Sell Your Brand on Social Media

Using social media to promote your practice doesn’t mean bombarding your readers with sales pitches – far from it. The best way to engage your readers is to […]
March 22, 2019
email

Drip Email Marketing Campaigns: Segment Your Contact List for Greatest Impact

Market segmentation is the practice of identifying contact groups by common needs. For a legal practice, typical segment groups may be individuals who have been injured in a car accident or those who have been denied Social Security Disability benefits.
March 14, 2019

Try Drip Campaigns for Easy and Effective Marketing

You may have heard of a drip campaign when researching how to market your practice. Maybe you paused and thought, “Hmmm … drip campaign … what can dripping water have to do with marketing tools?”
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