Social Media

June 5, 2019

Take a Lesson from the Queen’s Social Media Manager Job Requirements

Millions of Brits – and “Brit wannabes” – begin their days by checking their Facebook, Instagram and Twitter feed for the latest news from Buckingham Palace. […]
May 31, 2019

Improving the View: 7 Ways to Create Scannable Content

Be honest – when you read an online blog, social media post, newsletter or other digital content, you scan it. Perhaps when you get the gist of it and are […]
May 7, 2019

Use Your Personality to Sell Your Brand on Social Media

Using social media to promote your practice doesn’t mean bombarding your readers with sales pitches – far from it. The best way to engage your readers is to […]
March 22, 2019
email

Drip Email Marketing Campaigns: Segment Your Contact List for Greatest Impact

Market segmentation is the practice of identifying contact groups by common needs. For a legal practice, typical segment groups may be individuals who have been injured in a car accident or those who have been denied Social Security Disability benefits.
March 14, 2019

Try Drip Campaigns for Easy and Effective Marketing

You may have heard of a drip campaign when researching how to market your practice. Maybe you paused and thought, “Hmmm … drip campaign … what can dripping water have to do with marketing tools?”
February 26, 2019

7 Must-Haves for Writing Great Marketing Blogs

t’s not hard to write blogs to market your business, but it does take careful thought and planning to create an effective blog. Your blog reflects your practice, so you want to be sure that it is well-written and professional.
February 21, 2019
Online marketing

6 Best Ways to Write a Marketing “Call to Action” That Really Works!

Your “Call to Action” in every online or hardcopy marketing piece that you publish is the whole reason for creating marketing content. You want your readers’ business and you want them to be lured into action to contact you.
February 8, 2019

Listicles: Quick, Effective Digital Marketing Content

A listicle is an article such as a blog, social media post or e-newsletter piece in the form of a numbered list – as in “list” and “article.”
December 10, 2018

Marketing with Social Media: Generation by Generation

Are all social media channels built alike? Absolutely not. In fact, not only do various social media platforms look different and operate differently, but they also […]
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