Market segmentation is the practice of identifying contact groups by common needs. For a legal practice, typical segment groups may be individuals who have been injured in a car accident or those who have been denied Social Security Disability benefits.
t’s not hard to write blogs to market your business, but it does take careful thought and planning to create an effective blog. Your blog reflects your practice, so you want to be sure that it is well-written and professional.
Your “Call to Action” in every online or hardcopy marketing piece that you publish is the whole reason for creating marketing content. You want your readers’ business and you want them to be lured into action to contact you.