Email marketing is a super effective method to acquire contacts, build awareness of your practice and convert potential customers to patients and clients.
But those email addresses don’t just come out of the air. It takes commitment, patience and consistency to build and sustain a valuable email contact list.
Opt-In Email Addresses
Focus on individuals who want to receive information about your practice. An “opt-in” email list consists of current and potential customers who have asked to be put on your mailing list and want to receive information on your firm. By sending email marketing pieces to an opt-in list you will preserve your marketing reputation, build long-term, trusted relationships with your customers and show people you respect their privacy.
Don’t purchase email lists. These are people who have not requested your information. We all receive unsolicited bulk emails – spam – and they can only harm your business’ reputation.
So How Do You to Collect Opt-In Email Addresses?
Boost your Email Contacts to Boost your Practice
Having email addresses for individuals who are interested in your field or your practice means that you have the ability to touch your constituents with marketing pieces. Blue Orchid Marketing can help you build a valuable email contact list and to keep in touch with your customers with specific email drip campaigns as well as e-newsletters, customized Happy Birthday and holiday e-cards. You can reach us at 203-746-5901 and ask for David or contact us via the website. A solid email contact list is a must to keep your business top of mind with current customers and bring potential customers in the door.