Using social media to promote your practice doesn’t mean bombarding your readers with sales pitches – far from it. The best way to engage your readers is to build relationships with personality-type postings rather than the hard sell.
This was the result of a recent study from Stanford University Graduate Business School that used innovative analytics to determine what kind of social media content works best for small businesses. The research pooled Facebook data for more than 100,000 posts of 800 business users.
The result is real information on how companies can optimize their social media strategies:
The bottom line? Add some good brand-personality content to your social media postings to gain visibility with prospective clients and patients.
Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!
Need a website? Live chat? Adwords? We have the solution!
To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!