You know that a well-rounded marketing strategy includes many ways to reach your constituents like e-newsletters, email drip campaigns and birthday and holiday e-cards. But did you know that nearly 20% of U.S. adults don’t use the Internet?
That’s a fact that impacts your ability to communicate electronically with your current and prospective patients or clients. It means that many of them don’t have email addresses, so how can you leverage your marketing efforts to reach these customers?
Blue Orchid Marketing System Accommodates Those without Email Addresses
Our unique marketing system is designed to touch all of your customers, whether they have email addresses or not. Here’s how it works: your custom drip campaign emails and birthday and holiday cards are set up in our system. Each day the system searches for any tasks – letters and cards – to be completed on that day and automatically sends out all electronic communications via the Internet. When our system encounters a patient or client record that does not have an email address, an electronic “To Do” task is created to remind an administrator to prepare a hardcopy letter manually.
Sound simple? Well it really is! Some of our clients choose to monitor the “To Do” tasks and print and mail paper letters at their offices. But there is another option that frees up your office staff for tasks more critical to running your practice.
Use a Dedicated Virtual Assistant
Each day your VA reviews your account’s system-generated “To Do” tasks. Your VA prints any letters that need to be mailed that day on your stationery, creates mailing labels, stuffs the envelopes and applies postage. You will be charged only for letters actually created and sent on a daily basis. No letters on a given day? No charge!
Your VA also monitors your incoming email box associated with Blue Orchid Marketing and checks your 800 number to enter new records into your contact database.
It’s really a no-brainer – in today’s competitive business environment, none of us have extra office personnel to do time-consuming marketing mailings. With a Virtual Assistant on your team, you’ll have an extra pair of hands to keep up with important marketing communications so that you and your staff can do what you do best – providing excellent services to your constituents.
Let a Blue Orchid Marketing Virtual Assistant Help Market your Practice
You want to reach all your current and potential patients and clients, even those without email addresses. Let the Blue Orchid Marketing system and Virtual Assistant service do that by preparing and mailing paper copies of marketing documents. Call us at 203-746-5901 and ask for David to learn how a VA can help with your marketing efforts. You can also contact us via the website to learn about other components of our system like e-newsletters, email drip campaigns and birthday and holiday e-cards. When you can’t find time for marketing essentials, our Virtual Assistants can help!