Drip email campaigns are alive and well, and are effective and practical methods to market your practice. But one challenge to getting the most out of your email marketing efforts is reaching those current or potential patients or clients who do not use email.
Email campaigns are marketing communication strategies that send periodic email messages to those who have expressed an interest in your business. These drip campaigns can be created around almost any topic that fits your services.
Here is how they work: through office contact or sign-up via your website, you identify a customer as having an interest, for example, in heel pain. You enter their name and email address into your drip campaign system and begin sending emails that are relevant to heel pain. Here is a sample:
How can we handle those without an email address?
While in the general population well over 90% use email, that usage figure drops to 85% for senior citizens, age 65 and over.
This difference may not appear to be large, but if you rely on that population to fill up your appointment calendar, your communication plan could be missing a significant number of patients or clients.
This is where our Virtual Assistant program jumps in to help! Our internal marketing web-based application creates drip email campaigns on any topic you can name, from heel pain to new client welcome; from recall campaigns that get patients back in the office to what to do if you have been injured in an auto accident.
When the Blue Orchid Marketing campaign system runs into a contact record that doesn’t have an email address, it automatically creates a task to generate a hardcopy letter. An experienced Virtual Assistant (VA), dedicated to your practice, checks their task lists every day and handles any necessary paper mailings for you.
If your staff does not have the time to handle paper marketing tasks, let our VA service handle it for you. Behind the scenes, we will keep your marketing strategy moving forward, resulting in more conversions to clients and patients!
Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line. We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches. That’s more than 40 posts a month … it’s a service you need to stay competitive!
Need a website? Live chat? Adwords? We have the solution!
To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901 – ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!