One result of the pandemic is that it became – and still is – more important than ever to keep in touch with our customers and prospects. The pure power of direct mail has expanded over the last year as digital fatigue began to grow. Now, people look forward to receiving interesting direct mail. And studies reveal that direct mail campaigns recently have had the highest response rates ever.
5 Personalize: Utilize everything you know about your customers to produce highly personalized mail. And that doesn’t mean just adding a first name – produce variable copy, colors, and images to drive more interest.
Over 70% of consumers say they prefer direct mail because they can read it at their leisure when and where they wish, so make sure you’re sending them something that will interest them.
We live in a very interconnected society where your customers expect you to communicate with them through the channels they use regularly. Companies that do this effectively will enjoy the best results. When you utilize strategies that include both direct and digital mail, you will, on average, receive about 40% more attention than a strictly digital campaign.
Let us design a targeted direct mail campaign to reach your specific demographic prospects. We can even help you create custom graphic design, logos, brochures, business cards, and more.
We can also assist with SEO/SEM, Online Reputation Management, a Blogging Program, Website Development, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.