6 Reasons Branding Is So Important Right Now

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6 Reasons Branding Is So Important Right Now


While some small business owners think otherwise, research shows that almost 50% of consumers indicate that they consider becoming more dedicated to a brand during their very first purchase. And branding offers your audience a credible voice that people want to listen to.

Why branding is now more important than ever:

  1. Branding reveals your intention. Branding reflects a bold declaration by telling your audience that you mean business and are going to keep all the promises made.
  2. Branding describes the ‘you’ in your business. Your brand is the total of your customers’ notions, experience, and perceptions. It is the face, values, and personality embraced by your business, and everything in between. More importantly, every single feature of your business captures the essence of your brand and sends a message about how much you respect your own business.
  3. Branding helps you beat your competitors. In a stiflingly competitive market, how do you stand out from thousands of comparable businesses that claim to be as good as yours, if not better? By establishing your brand credibility, you give your customers a valid reason to consider your business before turning to your competitors.
  4. Branding surpasses mundane transactions. The great thing about branding is that it is not limited to what transpires before a purchase. It has more to do with the experience it delivers to your audience at various touch points, especially after a business transaction.
  5. Branding instills trust. As your audience gets to know your business better, they will begin trusting you more. But to develop that trust factor, you must consistently reinforce why they should choose your business.
  6. Branding channels the power of emotions. If you provide your customers with a solid reason – backed by emotions – to care about you and your business, they have a better reason to make a step closer towards making a purchasing decision.

If you need help with BrandingSearch Engine OptimizationWebsite Development, Direct Mail, Email Marketing – or any other marketing tools – give us a call today at (203) 746-5901 or send us an email at sales@BlueOrchidMarketing.comBlue Orchid Marketing offers customized marketing elements designed to increase your bottom line.

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