6 Things Business Owners Should Never Post on Social Media

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6 Things Business Owners Should Never Post on Social Media

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While social media offers a great chance to boost your brand awareness and engagement and demonstrate what your company is really about, it can also completely mess things up. Today we’re sharing information regarding some things that you, as a business owner, should never post on your social media.

Avoid These Posting Mistakes

  1. Negative information about your clients or the world in general. Visitors to your page don’t need to be reminded of all the bad things that are going on in the world. What they’re looking for is something refreshing to help them forget the 24/7 news. When you talk about negative things, they tend to forget about your business and begin associating you with negativity.
  2. Religion and politics. If you’re looking for a surefire way to upset some of your customers, nothing does it like a politically incorrect statement or political viewpoint. If you focus your social media content on your customers and not your own opinions, your business will continue to move toward more profit and less drama.
  3. Too many updates. Regardless of how great your content is, if you’re clogging up your visitors’ feeds, they’ll stop following you without even thinking twice about it. Read up on best practices in posting frequency and pay close attention to them.
  4. Too much you. On social media, you need to be a partner in improving the lives of your customers. Show people you understand that there are other smart people out there besides yourself. Post information that is useful and entertaining immediately.
  5. Information you can’t confirm. In this time, which is filled with claims of “fake news,” your business can’t afford to post information that can’t be validated. Many people are on guard for this type of information and you should be also. So no sharing or posting until you confirm the legitimacy of the information.
  6. Content that isn’t social. Social media is meant to be just that – social. If someone follows your posts on social media, it’s pretty safe to assume they know about your company, so don’t approach your social media like an infomercial or a cold call. Use it to help customers understand your company’s personality.

If you follow these tips, you can build a zealous fanbase and eliminate the spectacle that leaves so many social media users angry and depressed. Stay focused on your inspiring message and use it to build your business.

Need Help with Your Social Media Marketing? We Can Do it For You!

We can also assist you with SEO/SEMDirect MailEmail Marketing, Website Creation – or any other marketing tools. Just give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.

 

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