If you’re wondering what type of Facebook marketing strategy would be best for your business, today we’re going to discuss the distinction between utilizing Facebook Ads and boosting posts on Facebook.
First, let’s describe what the two options are.
Facebook Ads: Produced as separate entities through the Facebook Ads Manager, these ads can be optimized for website conversions, video views, shop orders, and app installations.
Facebook Boosted Post: This is a post that you spend a few dollars to appear as a Facebook Ad for a specific audience.
Aside from better targeting abilities, there are more things Facebook Ads do that boosted posts alone cannot, including the following.
If you need help determining which of these options is right for your business, contact us! We can also assist you with SEO/SEM, Direct Mail, Email Marketing, Website Creation – or any other marketing tools. Just give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.