7 Must-Haves for Writing Great Marketing Blogs

Online marketing
6 Best Ways to Write a Marketing “Call to Action” That Really Works!
February 21, 2019
March 2019
March 2, 2019
Show all

7 Must-Haves for Writing Great Marketing Blogs

35956806 - marketing online design, vector illustration eps10 graphic

It’s not hard to write blogs to market your business, but it does take careful thought and planning to create an effective blog. Your blog reflects your practice, so you want to be sure that it is well-written and professional.

Here are 7 keys to writing successful blogs that will educate your readers and entice them to take a closer look at your services:

  1. Attention-getting headline. You have about 5 seconds to interest a reader so that they want to learn more about your topic and your business. Your headline should specify what your article is about and tease readers to continue. Which do you like better: “Heel Pain Basics” or “Ouch! How To Finally Heal Your Heel Pain”?
  2. Captivating lead. Jump right into your subject in your first sentence so readers feel compelled to stick with it. Your lead should expand somewhat on your topic so your readers know your point of view. Don’t forget to include keywords, especially those that describe your main idea.
  3. Use subheadings. These visual breaks help to make your text more appealing and help the reader navigate your content. Relevant subheadings can also boost search engine optimization (SEO).
  4. Engaging content. Before beginning to write your blog, consider your goal. Educate your readers to demonstrate your authority. You can also entertain by keeping your content light, but also bringing your main points across. Do a good job explaining your topic and don’t stuff with keywords.
  5. Include graphics. Plan to include images and color to help illustrate your points and to make your blog visually appealing. A magnetic visual will attract readers to linger which helps in Google ratings, so include photos, graphs and charts, animation, GIFs, memes and videos to catch the eye.
  6. Call to action. Decide what action you want your readers to take (contact you for a free consultation, to make an appointment, sign up for your e-newsletter) and include brief language to make it easy to do so.
  7. Link to your website. Provide a direct link to relevant content that matches your blog if possible. Marketing blogs should lure your reader to learn more about you and the best information is on your website.


Remember, a blog post has a long life span as it resides on your website for new readers to discover. Check off these points as you create each blog and you will build a wealth of valuable information for your potential customers.

We can help! As part of our external marketing strategy, our professional writers can write unique and practice-specific weekly blogs to promote your business. Just give us a call!

Ask Us About Our Comprehensive Digital Marketing Strategy

Blue Orchid Marketing offers custom-written marketing elements designed to increase your bottom line.  We also focus on external marketing by placing your practice on more than 70 local online directories and writing weekly custom blogs and social media posts to ensure your practice is found on internet searches.  That’s more than 40 posts a month … it’s a service you need to stay competitive!

Need a website?  Live chat?  Adwords?  We have the solution!

To learn how our internal marketing solutions can put money in your pocket and our internet presence solutions and websites can help you to attract new patients and clients, please call us at 203-746-5901ask for David – or send an email to DavidB@BlueOrchidMarketing.com. We’ll create a package that’s right for you!