Twitter is a must-do for today’s marketing success, along with other social media giants like Facebook and LinkedIn. Twitter can connect your practice with a huge audience and builds brand awareness by encouraging relationships and engagement.

But a Tweet has a much briefer lifespan than a Facebook posting. Twitter moves much more quickly in disseminating news.

To make each marketing Tweet work hard for your business, avoid these common Twitter mistakes:

• No posting schedule. If you build it they will come? No, it doesn’t work that way! You need to entice your followers to read your Tweets and then engage with your business. Schedule your posts in advance including content, but always be flexible enough to react to urgent news.

• Don’t ignore engagement opportunities. Always monitor your Twitter account and reply to feedback promptly. Don’t post Tweets that are basically recycled – make sure each posting is organic and fresh. Engage your followers with industry information, service tips and promotions that generate action. Limit sales speak to avoid alienating your readers.

• Avoid an inconsistent voice. Keep your Tweets as consistent and regular as possible and post on a recurring schedule. Maintain a consistent voice and tone to build familiarity with your brand.

• Stay away from trite wording. Avoid overused and unoriginal clichés like “Check our post” and “Read more here.” These phrases lack specificity and don’t convey any information. Offer value to your audience and reference trending keywords for more effective Tweets.

Twitter is a valuable tool when used creatively and correctly. Along with Facebook and other social media sites, your Twitter feed is an integral component of your marketing strategy can help you to promote your brand and build your business.

Let Us Create a Winning Marketing Strategy for Your Practice

Blue Orchid Marketing offers custom-written marketing communications designed for your business needs. From Reputation Management to Google Ads, Social Media Marketing to E-Mail Marketing. Our team here at Blue Orchid Marketing can help you to focus on more than 69 local directories, provides weekly custom blogs and social media posts to ensure your practice is found organically across all search engines.

To learn more about our service, please call us today at 203-746-5901 or visit us online at Blue Orchid Marketing.com. We are here to help you build a stronger relationship with your clients, grow your business and provide you marketing solution customized to your business needs. Contact us today for more information on our services.