In the competitive landscape of small business, having a strong brand identity helps you win. According to McKinsey, companies that prioritized design were more profitable by about 30% than those that didn’t. But why is that?
We at Blue Orchid Marketing know, because it’s what we help our clients do. While priorities like product quality and customer service sit at the forefront, here are 3 reasons why graphic design proves to be an equally pivotal pillar of your marketing strategy.
Improved Communication
Visual elements like images, illustrations, and infographics can convey information more efficiently and memorably than text alone. A well-designed brochure or website, for instance, can capture attention and quickly convey key messages about your practice and services.
This builds brand awareness and helps you stand out from the competition. Imagine seeing the distinctive Apple logo; you instantly know the brand and its associated quality. That’s the power of graphic design.
Eventually, word of mouth can spread your business like wildfire. Oh, what’s the name of that Connecticut law firm that helped your brother-in-law once? With a memorable logo, you might be able to drop a few hints without remembering the name.
Brand recognition is the ultimate form of communication because, much like dividends, they work for you passively. But, without a strong design, there’s a slim chance that this will happen.
Trust and Credibility
Imagine a website with zero images or a flash sale email with a white background and black text. Looks kind of sketchy, right? We wouldn’t trust that spam, either.
According to StudyFinds, a great brand logo causes 85% of its customers to stay loyal. In other words, design is a powerful tool that can increase customer retention. But why?
It’s all about trust and credibility. When a company is well-designed, it demonstrates to the customer that you care. Putting effort into your business shows that you’ll put effort into them, too, which is especially crucial if you are a service-based business.
Whether you’re a law firm going above and beyond with an aesthetic profile grid on social media or a podiatry practice sending a welcoming, well-designed holiday newsletter, showcasing attention to aesthetic detail is the utmost display of professionalism.
Enhanced User Experience
This next point proves the design’s practicality. You see, design isn’t all about aesthetics. Sometimes, it’s about how your website is arranged on-screen or how the formatting and spacing of your marketing materials lead to a better user experience.
In essence, clear navigation, visually appealing layouts, and simple-to-read fonts make it easy for customers to interact with your business and find the information they need.
With a positive user experience, you encourage customers to stay on your website longer and explore your offerings.
Great UX even extends to copywriting (be sure to break up long paragraphs into scannable, digestible text, like we’re doing in this article).
Do you wish for a sleek, professional, engaging website for your business? Blue Orchid Marketing is here to help. Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to browse our services.