Although it has existed for some time, many small and medium-sized businesses still don’t understand the benefits of Business Listing Management services. From a small business owner’s perspective, it is a needless luxury. Many wonder why they would pay someone to update their address on local listings when they can do it themselves.
They don’t realize that Business Listing Management is much more than a simple address update service. It also helps businesses improve their ranking on Google, reach new local audiences, and use voice search technology. But it must be managed properly.
So today, we’re sharing our top 3 tips for successful listing management:
- Monitor and respond to reviews: Online reviews are an imperative part of local listings. They’re the social proof consumers need to see before making a purchase. They also help businesses shine and show others that the company appreciates positive and negative feedback and engages with customers to address issues.
- Maintain and update business information: Because consumers are utilizing Google and local listings to do research before making a purchase decision, it’s crucial for businesses to always keep the information on their listings updated. This includes their address, phone number, and hours of operation. If you don’t keep them updated, you can lose customers before they even walk in the door, and they won’t even consider your businesses in future searches.
- Reinforce brand SEO strategy: Part of a business’s success can be attributed to its local SEO strategy. Listing managers can optimize your online listings with information useful to search engines and consumers. Over time, you can utilize other listing management tools, such as a local search rank checker, to assess how your customer feedback management and SEO strategy rank compared to nearby competitors.
Following these tips for local listing management can boost your online reputation and help move your listings to the top of local search results. Having a dedicated team to manage listings leads to a happier and smoother customer experience for your customers.
Don’t underestimate the importance of professional Business Listings Management services. With Blue Orchid Marketing, you can focus on running your business and let us take control of maintaining your digital information. Call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com today to schedule a consultation to learn more about our digital marketing services.