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podcasts

As you probably know, podcasts utilize an audio file to share information through music devices or computers. Businesses use them for numerous purposes, including sharing company information, general information related to the industry, or facts about new products. Including podcasts in your marketing strategy provides multiple benefits to the company.

Podcasts – 4 Advantages

  1. Brand Awareness: The consistency and familiarity of regularly scheduled podcasts help develop your company’s brand. You can integrate information about your services and products as they pertain to the information included in the podcast. In this way, they serve as an advertisement for your business.
  2. Simplicity: Podcasts are easy to create, whether you have a home-based business or a commercial location. You record the podcast on your computer using a microphone to capture the audio. A high-quality microphone will undoubtedly make your podcast sound better. A software program that edits your audio files is also important when producing a high-quality podcast. This way of reaching customers is typically more affordable than conventional advertising methods because you can do it completely on your own.
  3. Authoritative Presence: A podcast offers a format for sharing your expertise with others in your industry. These files allow you to add your speaking skills and enthusiasm to create an air of authority that is often missing when using the written word. These podcasts help establish you and your company as an expert in the business. Your customers and prospects want to do business with a business that knows the industry, and the podcasts help build and nurture that trust.
  4. Connection with Your Audience: When the audience hears the voice of the presenter, it helps the audience build a stronger connection than merely reading the information on your company website. If you air regular podcasts, your listeners will become familiar with your presentation style and voice, and this familiarity will keep them coming back and keeping your company top of mind.

Connect with Customers

Producing podcasts is a more personal way to connect with customers and prospects by giving them a better idea of the way you run your business and your values. They also give your audience more flexibility regarding how they listen to the podcasts. With traditional websites or print media, users must focus more attention on the task, but podcasts let the audience listen while doing other things.

If you’re not using podcasts to grow your business, now is a great time to start, and we can help!

We can also help you with Website Design, Direct Mail Marketing, a blogging program, Social Media Marketing, Reputation Management, or any other marketing tools. Give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.

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