In today’s modern digital climate, the state of your online reputation can make or break your business. Every time your business is mentioned on an online platform, it affects whether customers will locate, select, and trust you.

So today we’re going in-depth regarding reasons why your reputation online is so important to your business.

Importance of Online Reputation

1. It’s the Online Form of Word-of-Mouth: Over 85% of consumers think of online reviews as personal recommendations and they rely on them as much as a tip from a trusted friend. So, while it’s great if your reviews are glowing, what happens if someone posts a justifiable negative comment? With social media, news spreads like wildfire, and it can be an absolute disaster.
2. Impact on Buying Choices: If you don’t manage your online reputation, it can cost you your customer base. As over 80% of buyers conduct online research before making a purchase, how you appear online can be the breaking point in their final decision.
3. It Provides Valuable Feedback: Monitoring comments online is a vital part of managing your reputation. And that can provide useful insights on customer satisfaction regarding your product or services. So before conducting any polling, surveys, or searching for customer feedback, you can just pay attention to what your customers are saying about your business.
4. Negative Reviews Can’t Be Deleted: Whatever people are saying about your business online will, in most cases, stay online. But you do have a chance of changing a negative comment about your business. When you reply to those comments promptly and properly, you can transform an unhappy customer into a raving fan. Studies show that 70% of customers who posted a negative review and received a satisfying response from the business will return to do business again. And it’s been found that the customers whose complaints were handled in less than 5 minutes will spend more on future purchases from your business.

Blue Orchid Marketing Can Help!

If you need help setting up a strategy to monitor your online reputation, we can help!  We can also assist you with Direct Mail Campaign,  Social Media Marketing, Website Design, SEO/SEM, a Blogging Program, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.