2023 is coming to a close, and a few digital marketing trends are going along with it. In their place will be a few new ones, particularly in terms of perpetually shifting SEO. Blue Orchid Marketing always has an ear to the ground and a finger on the pulse of recent trends that are showing up on the digital marketing horizon. With 2024 just around the bend, we figured now was as good a time as any to share a few upcoming shifts that could determine the course of your campaigns.
Below, we’ll explore the ins and outs of what’s next for SEO in the coming year. With that information in hand, we hope you’ll feel more confident in preparing for whatever wild developments come next, whether they’re driven by tech, consumers, or something else entirely!
In 2024, expect to see that…
Voice Search Will Become Increasingly Important
These days, everyone has some form of voice-activated device, whether it’s a smartwatch or a home assistant. With that in mind, it’s important to create content that flows nicely when it comes into contact with voice command searching. Colloquial and concise is best, and be sure to integrate some long-tail keywords whenever you can.
Local SEO Will be Getting a Boost from Geo-Targeting
If your business has a physical location, you must connect with local audiences. Consumers are using their phones more and more to make location-based searches for the services they want. This means you should be working hard to make the most of your Googe My Business listing, and it can’t hurt to target specific needs that locals have whenever you can.
Google Will Love Those Who E.A.T.
It’s not exactly news by now, but online reputation will remain as crucial as ever in the coming year. You shouldn’t expect a change when it comes to tried-and-true methods like the use of quality backlinks, for example. What is news is the fact that Google will be valuing content more highly based on three metrics: Expertise, authoritativeness, and trustworthiness. That means reputational integrity will be even more critical than it already was.
More Searches are Zero-Click
The term above refers to any search in which a user does not actually click on the results they are provided with. Reliable estimates state that 57% of mobile searches and nearly 25% of desktop queries meet this definition, so you need to plan accordingly, especially when it comes to keyword targeting. With local packs, knowledge panels, and more at their disposal, users are a little stingier with clicks, so getting that coveted featured snippet spot will likely get you more interested users and some brand boosts as well.
We hope that these hints about what’s coming will help you prepare for another eventful year, although soon enough, some other paradigm shift will doubtlessly require us all to pivot on the fly! Still have questions on what’s coming next? Contact Blue Orchid Marketing today to schedule your consultation! You can call us at 203-746-5901 or email us at sales@BlueOrchidMarketing.com.