As a marketer, you already know that the key to an effective blogging strategy is to stay on top of the latest trends. But that can be challenging if you have numerous different platforms to manage. To help, today we’re sharing 5 successful blogging trends you should utilize in the coming year.
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Interactive Content:
These elements allow your visitors to participate in your blog rather than simply read the content. It provides a more immersive experience that makes your content stand out from the competition. For example, you can use quizzes to grow your email list by including a sign-up form and educate users about a service or product you want them to purchase, thereby increasing conversions. There are many tools available to help you create these interactive quizzes.
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Legitimacy:
One of the essential blogging trends in 2023 is legitimacy, which means that your content contains educational and valuable information. Ensure that the points you make in your blogs are supported by detailed examples, thoughtful advice, perspective on why they matter, and/or meaningful context. Even if you’re not an expert on a certain subject, you need to sound like one and provide the same type of value that an authority on that topic would provide.
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Original and Niche Topics:
Original and niche topics have never been more important for separating your business from the internet noise. It’s not sufficient to offer organic-only content just to rank. It’s imperative that you set yourself apart from the noise with high-quality quotes, original data, authoritative insight, and media to provide value in a crowded space.
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Custom Graphics:
These are becoming progressively more popular within blog content. The time has passed when you can simply talk the talk and just provide great written content alone. You need to supplement it with compelling visuals that are different from that of your competitors.
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Original Data:
This type of data helps back up the information you’re sharing in your content. It helps prove to your audience that your content is factual. Original data is a great asset for any blog to have at its disposal. Another benefit to including original data is that it can increase traffic to your blog and help you stand out from your competitors.
Marketing blogging trends are changing all the time. But with Blue Orchid Marketing’s help, you can get – and stay – ahead of the curve.
Signing up for Blue Orchid Marketing’s digital marketing programs is an easy way to stay up to date on the latest marketing trends. We offer Reputation Management, Direct Mail Marketing, SEO marketing, and other successful marketing tools.
Give us a call today at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation and discuss how we can help boost your business in 2023!
And let us know which trends you plan to leverage in the coming year!