If there’s one thing we learned last year, it’s that the Internet isn’t going anywhere. Many businesses have had to fully change how they do business. And with more and more people staying home, there have been a lot of products and services that have moved online while many employees continue to work from home or in a half home and half office situation. This makes your digital presence more important than ever this year.
Propel Your Business into Marketing Success
- SEO and Google Listings: One of the most effective marketing campaigns you can use to elevate your business is Search Engine Optimization (SEO). This strategy not only takes you to the top of a Google search result, but it can also help you rank higher than your competitors and push more traffic to your website. Another thing to consider is your Google My Business (GMB) page. It must remain current and verified to draw in local customers.
- Engagement, Retention, and Online Presence: Throughout the year you should devote more resources and time to your social media marketing strategies and online presence. This strategy allows you to engage with more customers, connect with existing fans, and boost your leads, revenue, and website traffic. People are still spending time indoors and spending more time online. Now is the time to broaden your reach and stay in touch with existing followers.
- Voice Search: Today people want results, and they want them quickly. Instead of just Googling, more consumers are turning to voice search. To adjust to this channel, your content must be optimized for voice search. To do this, try using FAQs and diagrams to answer common questions that will sync with their voice search inquiries. According to a Google study, over 50% of visitors will abandon a website if it fails to load within 3 seconds, so speed and usability are crucial.
- Video Advertising: Video is becoming progressively popular for advertising purposes. In fact, almost 90% of marketers reported that adding video to their marketing strategy elevated traffic to their website. Start including interactive and fun videos on your social media channels and monitor how they perform. If you notice an increase in engagement, think about incorporating video marketing to your overall digital marketing plan.
- Pay-Per-Click (PPC) Marketing: This type of advertising is a paid form of digital marketing that is used to drive traffic to your website with ads and paying a predetermined fee for every click you receive on that ad. The beauty of it is that it permits you to target your demographic based on interests, gender, location, and more. The key to getting it right is pursuing the right visitors at the right time using the right ad. The most popular platforms are Facebook Ads, Instagram Ads, and Google Ads.
How Can We Help You with Your Digital Marketing Needs?
We can assist you with all facets of your marketing strategies including SEO/SEM, Online Reputation Management, a Blogging Program, Website Development, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.