Facebook has been known as a powerhouse of social media marketing for quite a while now, but it’s become a bit more challenging to get noticed on this platform. This is partially due to the platform’s declining organic reach, which means that not all of the Facebook marketing guidelines you’re used to using may still result in success.
Facebook Marketing Tips
- Alter the type of content you post. To make sure your content marketing remains active, consider adopting the 70-20-10 method:
- Issue original material 70 percent of the time.
- Distribute present content that’s relevant to your audience 20 percent of the time.
- Produce self-promotional content 10 percent of the time.
Also, make sure that you include a variety of different types of posts by using videos, GIFs, polls, text, and images.
- Update your business page. To optimize your Facebook page, you must be working from the right type of business profile. You can no longer just create a business account and begin posting. You’ll also want to properly optimize your account. Facebook provides several templates to be used for business pages that include features designed to help marketers showcase their content in a way that supports their business goals.
- Use concise video content. Approximately 75 million people in the country view online videos every day, and just mentioning the word ‘video’ in an email’s subject line can improve its click-through rate by about 13%. And remember to include captions in your marketing videos because adding subtitles has been shown to increase views by 12% on average.
- Utilize Facebook Messenger in your strategy. Messenger has a lot to offer particularly when used in combination with chatbots, which are virtual assistants designed to engage with your audience in a conversational way. The chatbots can be programmed with information regarding all your product offerings and are a great way to elevate your customer service efforts.
- Take advantage of the new bigger reality strategies. Facebook recently implemented Augmented Reality (AR) tools for businesses that advertise in Facebook News Feed ads. These users can now try on wearable products, such as makeup and glasses, in the ads that appear in their news feeds without having to launch a separate application.
Facebook Value
The bottom line is that Facebook still offers a lot of value, but it’s important to understand how recent changes to its algorithms and designs can affect your marketing strategy.
If you’re ready to reinforce your Facebook marketing efforts, we can help! In fact, we can assist you with all facets of your marketing strategies including Website Design, SEO/SEM, a Blogging Program, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.