Retargeting website visitors may sound like starting all over with the targeting of a prospect. However, retargeting is a marketing strategy that saves you from doing that very thing. It’s the practice of targeting someone who showed an initial interest in your services or products by visiting your website. So instead of trying to attract first-time visitors to your site who may or may not make a purchase, retargeting attempts to get those repeat visitors who are more likely to convert.

Top 5 Benefits of Retargeting Ads for Your Business

1. Reach Previous Interested Visitors to Your Site: This is the differentiation between cold-calling prospective customers and calling back someone who called you initially. These prospects showed an interest in your business offerings, now you just need to nudge them a little to take the next step. Retargeting helps your business because you can reach interested parties, rather than those in your target market who just might be interested.
2. Boost Your Sales: This is the most obvious benefit of retargeting as a part of your digital marketing campaign. Different companies utilize different metrics depending on what type of business or industry they are operating. But every company that plans to stay in business must pay attention to the bottom line.
3. Acquire Insights: Another important benefit of retargeting is that it provides an understanding of where the highest percentage of your retargeting discussions are being recollected after leaving your site. The analytics of your current and previous campaigns provide the roadmap for your efforts in the future to bring more qualified visitors to your website. Over time you can maximize results by creating a laser focus for all your digital marketing strategies.
4. Cost Effectiveness: You need to consider how your business will get the strongest ROI for every dollar spent on digital advertising. Banner ads can be effective, but there is still some hope that the online visitors you are targeting are ready to act. With retargeting, you’re reaching those people who have already been to your website at least one time and are more apt to take action.
5. Boost Brand Awareness: Studies demonstrate that it may take at least seven impressions by your brand on a prospect to build up enough trust for them to act. A retargeting strategy can decrease the amount of time it takes to build sufficient brand awareness to make a purchase. Even if they don’t convert immediately, you are increasing the odds that your brand will be the first one they remember when they decide to make a purchase. Brand awareness is major for business growth, and retargeting can help.

Not a Passing Fad

Retargeting is not a passing trend, and like most other digital marketing strategies, it keeps evolving as technology advances. Start using retargeting now and you’ll enjoy the additional benefits it will provide.

We can help build a retargeting strategy and assist with every other aspect of your marketing to grow your business including Website Design, Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing, Social Media Management, or any other marketing tools. Give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.