As a marketing person, you need to stay on top of trends to adjust to the constantly changing marketing landscape. And one component of marketing that has remained reliable over the past number of years is blogging. Although the strategy of blogging has changed in some ways, it’s still a critical component for your business.

5 Reasons Why Your Business Needs Blogging:

1. Entice new clients. Posting relevant content in your blogs is an extremely useful way to boost traffic to your website. With the help of SEO strategies, blog posts are a powerful tool for improving visibility for your brand. Also, every new blog you post inserts a new page to your website, which helps with SEO because it gives Google and other search engines a reason to crawl your website again.
2. Support your marketing plan. Blogs can help with the multimedia depiction of your company and keep your visitors interested. Consider promoting your podcasts, interviews, videos, and more on your blog. This is helpful information for your audience and great content for your site.
3. Promote a feeling of community. You can share your blogs on social media to connect with a wider audience and build a community around your posts. You’ll begin to realize just how much traction a blog can bring when you share it on social media and welcome new visitors to your website.
4. Appear more trustworthy to prospects. Most people trust the written word, and blogs increase the level of trust toward your business. Be sure to provide accurate and helpful content, and encourage knowledge-sharing and discussions, and you will see an elevated trust in your brand!
5. Become an authority figure or expert. Nothing can outdo a solid reputation, and blogging makes an important investment into this process because it helps you share your perspective with your audience in a new and different way, making you an expert in your field.

Blogging Has Value

The importance of blogging cannot be underestimated. Even with the introduction of other creative tools to bolster your visibility and promote your services, it doesn’t reduce the value of what a blog can do for your brand. It’s a great tool for creating a steady stream of website traffic, growing your audience, and new prospects.

If you’re interested in implementing a solid blog strategy, or looking to improve your current blogging plan, we can help! Also, we can assist you with SEO/SEM, Direct Mail, Email Marketing, Website Creation – or any other marketing tools. Just give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.