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Whether you’re opening a new business or already own a business, your website is crucial to your rebranding or growth. Are you hesitant to work with a web designer because it costs more than creating it yourself? Today Blue Orchid Marketing is going to show you how investing in a professional website designer can save you a great deal of money and time in the long run.

5 Benefits of Working with a Professional Website Designer

  1. Code is not going away. Buying a basic website template through a service won’t take your web design very far. You’ll still need to utilize custom CSS and HTML to improve your website aesthetics to reflect your brand accurately. You need to avoid having a website that looks just like another company’s – or even worse, a competitor.
  2. Not all marketers have an eye for website design. A professional web designer will be able to look at your colors, fonts, logo, and other creative assets to ensure that your website accurately reflects your brand. The psychology behind consistent branding is critical. A professional website design boosts your chances that a consumer will engage with your brand. And inconsistent branding can make your business appear unprofessional.
  1. Your website is your biggest and your best sales instrument. Would you want someone with no sales experience in charge of your sales department? Your website is typically the first thing prospects search for when they learn about your business. In fact, it’s often how they discover your business in the first place. When consumers interact with your brand, the user experience will be a key factor in convincing them to buy, so it’s crucial that you get it right.
  2. Time is money. Learning to build a website utilizing DIY software won’t happen quickly, and there will still be a variety of functionality that you will need to learn to navigate. With no experience, business owners could spend hours building a page only to find that a particular element doesn’t work correctly. Then they’ll have to consult a professional web design agency to fix the problem.
  3. A web designer is always on top of the latest trends. Professional website designers will always seek new ways to improve their user experience and designs.

Web design is constantly advancing with new features and functions that business owners are not aware of. Not staying updated with the latest web design practices may prevent you from standing out above your competition.

Blue Orchid Marketing’s web designers have years of experience in the field, so if you’re a new business needing to create your first website or have an existing business that could benefit from a new look, we’ve got you covered.  Give us a call at 203-746-5901 or email us at sales@BlueOrchidMarketing.com to schedule a consultation to discuss how we can boost your business in local searches.

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