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Social Media Advertising

Sometimes it can feel almost impossible to get your content noticed. While organic searching is cost-free and perhaps more comfortable, the chances of going viral without spending money are slim.

Whether you own a small or large business, social media advertising is necessary, particularly if you want to gain content views, drive more sales, and stand out from the crowd. Here are 5 steps to get you started.

  1. Determine what you’re selling. If your business only sells one product, or if you already have a standout bestseller, you can skip this step.

But if your business has more offerings, identify which of your products are most valuable and make them central to your advertising strategies. Once you identify the value of each of your products, you can decide which ones are producing higher profits but are not appropriately represented and adjust accordingly.

  1. Study your audience. In the end, the customer is not just buying the physical product itself, but more importantly, what it can do to help them. There are three levels of product problems:
  • Physical: The product.
  • Functional: What it does for your customers.
  • Identity: How it makes your customers feel.

So, before attempting to sell to your audience, you must first understand who they are and what they want.

  1. Utilize a creative platform. While social media has opened the door to many opportunities for digital advertising, you must face the fact that all social platforms have their own limits. Luckily, that doesn’t mean you can’t get creative within those limits. There are a variety of possibilities for social media advertising, but social platforms are much different from magazines and television, so you’ll need to keep that in mind.

For instance, marketers have less time to capture customers’ attention before they scroll to the next thing. And to do this, you need to reject the traditional TV story arc and instead embrace an emerging story arc, which starts with the climax. This will hook your customers from the beginning and lead them seamlessly to a call to action.

  1. Produce a digital marketing strategy. Now that you know your product, audience, and platform, you must put the pieces into action. Here are four steps to get you started on your way to building a successful digital marketing campaign:
  • Outline your goals.
  • Ascertain your target audience.
  • Create customer personalities.
  • Define your budget.
  1. Improve your performance. Your return on advertising expenses can help you determine if your ads are working, but if they aren’t, they can’t advise why. Ultimately, the goal of your social media advertising is to drive traffic to your business, resulting in more sales. Before a customer completes their purchase, there are several steps they have to take, and as a marketer, it’s your job to ensure they do.

Many businesses hire a professional marketing company to handle their social media advertising. At Blue Orchid Marketing, we help with every aspect of your marketing to help you get and keep customers to grow your business, including Direct Mail Marketing, a blogging program, Reputation Management, Email Marketing, or any other marketing tools.

Give us a call today at 203-746-5901 or email us at to schedule a consultation to see how we can help.