As a business owner, you know that earning the trust of your website visitors is a key to closing more sales.  And one of the most effective types of content for generating trust is testimonials from your happy customers. Today we’re sharing 5 tips to show you how to effectively use testimonials on your website.

Website Testimonials

1. Make sure they sound natural. The testimonial must use natural-sounding, informal language. Accomplish this by using the real voice of the people who are giving the testimonial in their own words.
2. Testimonial statements must be credible. “I went from having no sales to 10 million dollars in sales in one month!!!” is the type of declaration that will cause disbelief in most people. You need to know your target audience and ensure that the testimonials you post will create a bond with them.
3. Make them specific. As an example, “These guys are great” definitely won’t have as much impact as “Their services saved us 30% on management costs”. Include numbers and statistics whenever possible.
4. Edit your testimonials for use on your website. Let your clients know that when they provide a testimonial, it will possibly be edited for use as content on your website. This is for specificity and brevity, not to change what they say. If they feel more comfortable, let them approve any edits before the testimonial is published to your site.
5. Keep them short and to the point. It’s a fact that visitors won’t read long blocks of copy or watch 4-minute videos in their entirety. Keep your testimonials short and to the point. If you have additional vital information to include, create a comprehensive case study from their information instead.

Publishing Testimonials on Your Website

There are two effective ways to utilize testimonials on your website, and we recommend doing both.

1. The first is to produce a separate page dedicated to testimonials where you have a group of them all together in one place. Be sure to include this page in your main navigation menu for easy viewing. For this page, put together a sequence of testimonials that include the main benefits you offer that combine to create a persuasive case to validate the value of your offer.
2. Second, weave individual testimonials into the content throughout your website. These can appear on your homepage, product pages, Contact Us, or About Us page. It’s also a good idea to place them near your calls to action or next to the description of a service.

Need help creating a strategy for your customer testimonials? Don’t worry, we can help! We can also help you with Direct Mail Campaign,  Social Media Marketing, Website Design, Reputation Management, Email Marketing, a blogging program – or any other marketing tools.

So, give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.