One result of the pandemic is that it became – and still is – more important than ever to keep in touch with our customers and prospects. The pure power of direct mail has expanded over the last year as digital fatigue began to grow. Now, people look forward to receiving interesting direct mail. And studies reveal that direct mail campaigns recently have had the highest response rates ever.
Get Your Direct Mail Response Rate Soaring!
- Retargeting: Utilize direct mail to reach out to people who have gone to your website landing pages but didn’t complete their purchase using your special offer. You might be surprised at what a high response rate you’ll get from this strategy.
- Omnichannel: Integrate your marketing channels to provide a comprehensive omnichannel experience. Keep in mind that direct mail is a key part of any marketing campaign, but it is even more effective when integrated with other marketing channels.
- Targeting: You must remain very focused on sending the right messages to the right people. To do this properly, you’ll need to capture data about your customers and segment it so you can effectively target people by their interests.
- Creativity: Use creative mailers or envelopes to grab attention. Utilize colors, images, folds, and textures to your advantage. No other marketing channel can stimulate touch, so get creative and have some fun with it.
5 Personalize: Utilize everything you know about your customers to produce highly personalized mail. And that doesn’t mean just adding a first name – produce variable copy, colors, and images to drive more interest.
Over 70% of consumers say they prefer direct mail because they can read it at their leisure when and where they wish, so make sure you’re sending them something that will interest them.
How Can You Effectively Use Direct Mail?
We live in a very interconnected society where your customers expect you to communicate with them through the channels they use regularly. Companies that do this effectively will enjoy the best results. When you utilize strategies that include both direct and digital mail, you will, on average, receive about 40% more attention than a strictly digital campaign.
Let us design a targeted direct mail campaign to reach your specific demographic prospects. We can even help you create custom graphic design, logos, brochures, business cards, and more.
We can also assist with SEO/SEM, Online Reputation Management, a Blogging Program, Website Development, Email Marketing – or any other marketing tools – so give us a call today at 203-746-5901 or send us an email to sales@BlueOrchidMarketing.com to get started.